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QR code chest tattoo? No, it’s not…

Everyone seems to be talking about a guy getting a QR code tattoo, from Paris based artist K.A.R.L., that scans to reveal an animated version of said tattoo. It’s a video created for Scotch whiskey producer Ballantine’s’ ‘Leave an impression’ campaign, designed to coherce a younger market to drink their product. All well and good ,except for one small fact – it’s not a QR code!

The tattoo is of an EZ Code, a proprietary 2D code format from Scan Life and is not a QR code at all. We were amazed to see the number of people retweeting and blogging about the story, with not one single person picking up on this salient fact. What gives? Nobody thought to scan it? Nobody recognised the different pattern style?!

We did.

EZcode tattoo

Tattoo closeup

Example of QR code and EZ code

This entry was posted on Monday, July 11th, 2011 at 12:22 pm and is filed under qr code. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “QR code chest tattoo? No, it’s not…”

  1. Nick @ GetQRky.com Says:
    August 5th, 2011 at 1:17 pm

    100% agree with you. There are quite a few people out there that don’t seem to really understand much about QR codes yet sell the services to their clients.

  2. soconnor Says:
    August 5th, 2011 at 1:23 pm

    Indeed! More and more pop up every day calling themselves QR Code ‘experts’, and yet they tend to fail at the basics.

    *sigh*

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